From the first idea
to being there.
I shape stories into places—leading creative teams from early concepts to built experiences.
Explore the work ↓
Imagined in detail.
Built at full scale.
EFX 3000 · Art Direction & Attraction ProductionSelected work
Six disciplines. One creative throughline.A builder’s understanding.

Creative direction &
project leadership.
I’m Ryan Lomax, a Senior Creative Producer and Design Leader working across themed entertainment, experiential design, museums, and entertainment environments.
I help define the story and guest experience early, then guide multidisciplinary teams through the decisions that make it possible—balancing creative intent with feasibility, budget, and delivery.
My path began with set and exhibit design and hands-on fabrication. It has taken me through film, broadcast, hospitality, and large-scale attractions, with project experience across the United States, Abu Dhabi, Dubai, Riyadh, and China.
Growing up around Disneyland sparked a fascination with the places stories can take us. That curiosity still drives the work.
Experience
Creative direction → RealizationTAIT
May 2023–PresentWorked across the entire Warner Bros. World Abu Dhabi expansion project. Define early project direction, guest experience vision, and design strategy; lead multidisciplinary teams from concept through realization.
View expansion project ↗
Attraction & Entertainment Solutions
April 2021–May 2023Led proposal development and creative positioning contributing to $14M+ in awarded work within two years.
Clickspring Design
January 2019–April 2021Led concept definition, design development, and coordination for branded environments and broadcast sets.
PBE
January 2015–December 2017Art direction for experiential components at Wiess Energy Hall 3.0, plus production and project management for Alita picture vehicles.
Education · Art Institute of California, Hollywood · Set & Exhibit Design





